Hi, I'm Liz — a Creative Director based in San Francisco, building brands and bringing them to life across digital, physical, and immersive experiences.

Over 10+ years, I've led work for Fortune 100 companies and emerging startups — from global campaigns and brand systems to cultural moments and digital products.

Most recently at Meta, I was Creative Lead on the AI Tiger Team for Global Small Business Marketing — directing AI-driven ad creative testing across LLaMA, ChatGPT, and Claude, and shipping a multimodal AI brand-review tool from hackathon win to production beta.

Outside of work, I'm usually hiking with my dog, resetting with a sauna and cold plunge, or winding down with sound baths and breathwork. I love hosting dinner parties, trying new recipes, and getting my hands dirty in the garden.