Custom Emoji for
Kobe BryanT #MambaDay
Icon Design
Love him or hate him, Kobe Bryant was undeniably one of the world’s greatest athletes. His iconic NBA career garnered an intensely polarized reaction. There was no room for neutrals in the Kobe camp. In honor of his final game, Nike’s #MambaDay campaign sought to bring this to light by celebrating his biggest fans and giving a soapbox to his biggest detractors. Athletes and fans alike covered the social space with tweets, videos and digital posts in honor of Kobe.
My role: Design the Twitter emoji of Nike’s ltd. edition “Kobe 11 Fade To Black” sneaker. When the world tweeted #MambaDay, my emoji appeared.
Employer: Twitter, Brand Strategy Team
Twitter strategist: John Lee
Client: Nike
Creative Agency: R/GA Los Angeles (for Nike)
#MambaDay
The world’s first branded athlete emoji.
#MambaDay was tweeted 2.87 million times on the day of his retirement.
*We may or may not have have broken Twitter.
