Twitter × Taco Bell vending machine — crowd at Twitter HQ activation

Twitter · 2017

Twitter × Taco Bell Vending Machine

Experience DesignUX DesignBrand ActivationEvent Coordination

Overview

Designed a Twitter-powered vending machine to celebrate a surprising coincidence — Twitter and Taco Bell were both founded on March 21st. The machine dispensed branded SWAG to Taco Bell employees, and in exchange, Taco Bell rolled a free food truck up to Twitter HQ for the day.

Role

Experience Designer · Event Lead

Vending Machine Design

Every Touchpoint Considered

From the tweet-to-vend touchscreen flow to a vinyl wrap designed to feel like a native Twitter product — every detail was intentional. I even coached the Taco Bell team on how to tweet in real time so both brands could show up authentically on the day.

Twitter vending machine — UX interface detail and touchscreen interaction
Full machine front view — Twitter × Taco Bell branded vending machine
Exterior vinyl wrap detail — designed to feel like an authentic Twitter product
Branding and signage detail — Twitter × Taco Bell vending machine

Day-of Activation

Taco Bell HQ: Irvine CA

Oversaw the full installation, staffed the machine, and fielded questions on-site to ensure the experience ran seamlessly. The activation generated significant social buzz across both brands' channels.

Twitter employees engaging with the vending machine activation
Twitter × Taco Bell sticker animation — branded SWAG GIF
Teaching Taco Bell employees how to tweet during the activation — candid moment
Taco Bell food truck at Twitter HQ — day-of wide shot

Employer: Twitter, Brand Strategy Team ·
Photographer: Shayan Ashgarnia

← All workMeta Creative Direction →
Be KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great WorkBe KindDo Great Work

Interested in working together?
I'd love to hear from you.

Get In Touch